Your brand is more than just your logo. Forbes explains that a brand is “a specific perception in customers’ minds concerning the qualities and attributes of each non-generic product or service.” Your brand should spark a positive reaction in people when they see it. They should see your brand and remember your logo, your product, your customer service, your advertis…Read More
Silicon Valley, New York, Chicago and Los Angeles have dominated the realm of startups and franchises for lots of years, and regardless of efforts to nurture entrepreneurial talents in different hubs, only a few cities outside the valley, have managed to achieve an integration of expertise, network and funding to fuel vibrant startups. Nevertheless, recently, this concept …Read More
Since 2013, the number of franchise establishments operating in the United States has jumped from 697,943 to 759,236 in 2018. The franchise business model is expected to remain strong in the years to come as the Federal Reserve plans to increase interest rates, which means prospective franchise operators will likely try to lock into an agreement before commercial lending …Read More