There are so many advantages to buying a franchise over starting your own independent business that we cannot touch on them all, but here are some of the most important.
Brand Awareness – Franchises promote uniformity, and their customers recognize the brand anywhere in the world thanks to marketing funds and the likes. That brand awareness results in faster returns for the franchisee because the brand comes with a reputation for quality and consistency, that people are drawn to.
Support – Since you are buying into a concept that is proven to work, you will be provided with the support you need to maintain the standards and expectations of both the brand and your clients. Whether it is through pre opening training, ongoing support or step by step manuals that walk you through any process or task you’d need to perform for success. Your success is the brands success.
No need to look for or create patents or trademarks – since you are becoming a franchisee, you don’t have to look to procure patents or trademarks, which can become very tedious and costly, you just use existing ones provided by the franchisor, that have a reputation already!
Site Selection – Sure you can hire a site selection expert for your own business, but what to they really know about you or your business? With a franchise, they offer a team of site selection experts that know your business, because it is their business. they will make sure you get maximum exposure while not putting you in a position to over pay for rent. Franchise site selectors will negotiate your lease, find you options and help you finalize all documents needed to sign and move in!