If you are starting a business, the first thing on your agenda should be your website. It is vital that you have a great website in today’s day and age with digital media and the internet taking over every industry. If you don’t, you could miss out on major opportunities to grow your young company. So here is why you should start with a website and what to consider when building it out:
It’s Like a Sign
Your website is the first thing that people will see about your business. And we all know that first impressions are the most important impressions. A website allows you to get the attention you need in today’s crowded market. People are so distracted that if you don’t have a presence online for your physical advertising to send them, you’re losing potential business.
Web design is crucial for your startup’s website. The way a site looks affects your brand. And the UX is important to make sure people can navigate your site without feeling frustrated. It can be the difference between your company being seen as a premium business or a low-end one (Usability).
It Can Grow Your List
When you have a website, you are able to build out content. You can have multiple articles and then an email subscription box. Through this email box you can start to grow your list so you can send your target audience all kinds of promotions and boost your bottom line.
It Can Sell for You 24/7
Your website is more than just a poster; it is also a salesperson. You can list all of your products and services and accept payment right there online. This especially important if your target audience is 40 or younger — 67% of millennials and 56% of Gen Xers prefer to shop online rather than in-store (Big Commerce). Some people prefer to shop online no matter what, so even if you have a physical location associated with your brand you should take advantage of this opportunity.
It Shows That You’re The Real Deal
Any business today that does not have a site will not look legitimate. It is so quick and easy to get a site going — in fact, some services will design a functional, attractive site for as little as $850 (ProFromGo). There really is no excuse for not having a great website that both you and your customers will love.
Long gone are the days where you could simply open up a store and hope people would come in. Today, you need digital assets. And the most important asset is your website. It is your business card, sign, and salesperson all in one. So don’t leave money on the table. Make sure you put your best foot forward when designing your site and don’t hesitate to hire someone if need be.