If you are looking to maximize your company’s physical advertisements, it can be difficult at first. After all, brick and mortar stores are vying for attention versus all the other media and types of companies out there. Retail is more competitive than ever. So in order to improve your business with your advertisements, use the following tips and tricks.
Large Format Printing
In order for your ads to be effective, they have to be noticed. On the subject of large format printing bsquared says, “Depending on the format your project takes” digital printing services “offer a variety of materials and installation solutions” all that can fit in your budget. You don’t have to break the bank to get large, attention grabbing prints of your products. You could use a large vinyl sign, or a cutout, or even an adhesive graphic to really draw customers in.
Even if you get a large sign, how do you use it most effectively? Color theory provides some guides for what colors are best for grabbing attention and promoting people to feel certain ways about different items. It helps to create a recognizable sign, that can then be used to create a brand image based on the colors used. Humans are visual creatures, so never underestimate the ability of an artistic flair to your designs. For example, red promotes and intensity that stimulates passion and hunger in humans. Color also helps promote the qualities of the items you are trying to sell. Use green to encourage the idea of freshness, or brown to promote an earthy natural feel.
Human beings are famously forgetful. In fact, we are designed for it. This is why there is such a challenge when it comes designing something that can grab attention. Human eyes catch movement just as well as they catch color, and the more something moves the more likely it is to grab attention through the filter in our brains. We are only ever able to process so much, so when we see something move we naturally want to look at it and process it to see if it is something important that we need to know about.
Getting your physical advertisements to work for you can be a challenge. However, it doesn’t have to be. If you own a brick and mortar store, you can still get a lot of return on your investment from ads. You just need to be smart about it. Use the resources above and sit back and relax as your profits boom more than ever before.